Rotterdam’s hottest new work space, COOLS Urban Office Lofts, opened last week.

Cromwell Property Group has opened their newest building in their portfolio, COOLS, located in the heart of Rotterdam.  It is a special building with ‘Rotterdamse’ heritage, boasting 11,000 square meters and five floors with an open plan of flexible work spaces, in a raw, loft-life atmosphere.


DAY worked with Cromwell Property Group on a unique brand and personality. After a naming and brand identity process, and working with Architects DZAP who developed the loft-like atmosphere, a robust industrial look and feel for the brand identity, exterior signage, builder’s hoarding, interior wayfinding signage, website and brochure is in full effect.


On the 5th floor (where there is an impressive view out over the city via a terrace) DAY curated a showroom of panels that represents how an office may look and how the space could be divided up. During the extensive renovations, potential renters used the emergency stairwell to get to the 5th floor. A bold yellow pop up theme using fun graphics, calorie facts, step counts and encouraging phrases gets them there!

COOLS will be the home of creative companies and businesses who can benefit from the office design and personality. If you’re interested in renting, click here. DAY is excited for you to see our final results!


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