DAY brings Konica Minolta’s products and services to life with a new experience centre
Konica Minolta is a Japanese technology company providing diverse technologies and innovations worldwide, in various fields such as office equipment, optical systems for industrial use, and diagnostic imaging systems. They also provide business solutions for printers, production of print systems, industrial injects and software solutions for business, healthcare, and industrial technologies.
As Konica Minolta has solutions complex to explain, and many more services than clients know, DAY created a customer experience centre to make all their solutions and services more visible. DAY’s concept for their experience centre was to let Konica Minolta shine on stage, go from big to small, and to get personal.
Clients will experience Konica Minolta’s products like a museum or theater visit, full of inspiration, interaction, and specialities. The space, ‘the hub’ caters for small to big groups, and information is given with a personal touch supported by Konica Minolta’s animal mascot.
By utilizing the 150m2 space as a stage for Konica Minolta’s products and solutions, they are able to appeal to and activate the right targets, display software solutions, and share the Konica Minolta story with experiences for the visitors using existing content. Furthermore, the new space, the hub, is also for internal use, for meetings, training and product launches.