Brand identity and communication materials for new festival Eerbiza
Eerbiza is a one day festival held during July in Eerbeek, The Netherlands. Through a long standing working relationship with Caliber, the main sponsor, DAY was asked to improve the current Eerbiza concept and help in realising their ambition of growing the festival (for locals as well as business connections) from 2,000+ visitors to 5,000+ by 2020.
Inspiration and brain storm sessions were set up to delve deep into the world of festivals and to present DAY’s vision on how to make Eerbiza more professional and how to generate more of a buzz around the event.
DAY created a consistent and playful visual identity that worked alongside the existing logo. Used with a fun tone of voice, recognisable typographic style and sunshine glow imagery gave a visually impactful brand presence throughout the festival grounds, on social media and updated website.
Eerbiza is now a place to be, attracting a larger crowd and generating more social media interactions. We look forward to dancing there again next year!