DAY Wins Two Red Dot Awards with Eindhoven Airport and KayaTea
DAY is pleased to announce our award winning designs for Eindhoven Airport and Kayatea Ice Tea. The jury for the Red Dot Award: Communication Design 2017 assessed communication and creative works from agencies, designers and companies from 50 participating countries. DAY Creative Business Partners has been awarded the Red Dots within the Spatial Communications and Packaging Design categories emphasising high design quality and creative achievement.
DAY worked with Eindhoven Airport to translate their new positioning strategy “Always Easy” into a design package for several physical touchpoints and developed a ‘Vision on Space and Experience’ as a guiding principle for any future developments taking place over the next few years.
With this vision in mind, DAY designed the interior and branding of the newest terminal; the design reflecting views over the Dutch landscape with geometric shapes and a fresh colour pallet seen throughout the colourful zoning and fun communication tools. Distinctive lines are key elements in the signage, spatial branding, graphical language and crafted icon set.
DAY and Eindhoven Airport continue their successful partnership with the on-going expansion including new departure gates, retail and hospitality spots, and corresponding services.
Kayatea is a family run business based in Casablanca, Morocco who wished to create the first ever Moroccan Ice Tea for the international market. The brand story ‘Rich’ was picked from 8 concept routes that used historic references of Moroccan heritage and its traditional tea ceremony.
‘Be inspired by the variety of colours, textiles, prints and flavours. Not every day is the same, so why should your beloved ice tea stay the same?’
An overarching identity was created for Kayatea, with the four flavours (Mint, Cherry, Lemon and Nectarine) each having their own distinctive personality using a characteristic pattern. As well as the brand identity and packaging DAY also art directed the Kayatea brand movie and oversees the continuing development of the website and brand communications.
The award ceremony for the Red Dot Award: Communication Design 2017 will take place on 27 October. This award-winning project from DAY Creative Business Partners and Eindhoven Airport will also be presented in the International Yearbook Communication Design 2017/2018. It will be published on 14 November 2017 and documents the best in global communication design.