Song in a bottle: a Coca Cola activation concept by DAY
To increase Coca Cola’s visibility in the Ziggo Dome, DAY was asked to create an activation concept which engages more with one specific target group: teenagers. DAY created ‘Song in a bottle’; an intuitive and interactive experience with high brand visibility using music and lighting which activates and is fun.
The design resulted in a life-size coca cola bottle which invites people to sing their favourite song and possibly win a unique Coca Cola gadget. Both entertainer and listener will be able to enjoy and share the Coca Cola experience with the world, online and together with this stand-alone installation.
Since its opening, the stand has been filled with enthusiastic people before almost every concert. The collaboration between DAY and Coca Cola is long standing, examples of previous projects are the Skybox in the Arena and the Coca Cola exhibition and a space in the Olympic Stadion.