DAY Talk: Mallification


Mallifi-what? Gesina Roters, creative partner at DAY, was asked by The Bureau for Cultural Analysis to share her knowledge and experiences on designing for public spaces in this rural and changing era. More specifically, she was asked to give a talk in line the theme Mallification; the resurrection of the urban shopping mall. The evening, which also included talks from Mark Pimlot (TU Delft) and Natascha Meuser (author Architecture im Zoo) was future oriented, inspiring and insightful.



On October 5th, Gesina presented cases and various trending principles which are relevant when designing a public space such as a mall. Through projects with companies like Nike, Van Gogh Museum, Ziggo, Bugaboo, DAY gained expertise on transforming a public space into a meaningful experience for the high demanding customer of today.

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