Your brand and people need to be informed
The Inspiration Tour gives you the ability to confront old thinking and generate new unexpected ideas. By getting out and about seeing local and international markets up close develops a better understanding of their’s and your’s immediate audiences. It is a unique approach designed to inform and aid decision-makers regarding the type of experience they wish to develop in the future.
DAY prepares and plans the tour taking you on a trip to discover and explore the most inspiring companies and ideas within your industry. This could be in the form of a localised tour taking in other retail, hospitality or service industry leaders, or narrowing it down to be focused on looking at signage and way finding for instance. If your wish is to expand into new business areas, DAY could arrange a tour looking at other European markets, or international destinations, to understand different cultures and lifestyles. Each participant receives a tour guide containing checklists, information about the selected destinations, and space to document thoughts and ideas.
What is the result?
After a fully immersive tour we bring everyone’s thoughts and ideas together in a brainstorm and workshop environment where highlights and key findings are discussed, categorised and analysed. DAY then delivers a summary with recommendations of how the findings can be applied, to improve your business and create a more successful environment.
Some clients we did this with:
Musis and Stadstheater Arnhem Orange SEAT (Pon Automotive) Zalando Ziggo