Interior Design & Architecture Brand Manual
Your brand needs a focused direction and visual cohesion.
Building a strong brand goes through many different phases. You already have a realised brand identity and some printed and physical items may be in production, but as your brand grows there is a need to draw up guiding principles for Interior Design & Architecture branding projects that may occur in the future – a specific appendix to your existing Brand Manual.
DAY takes your existing brand DNA and translates this into concept sketches and ideas on how it would appear within the physical environment. Once the direction is agreed upon, the feedback is then processed so that the design can be applied in sketch form to three different sizes, namely small, medium and large formats. For example, because you do not know what will be coming up in the future, these could be the fictional window of a room, office walls, and the facade. These design principles are then finalised and made into a comprehensive manual explaining in detail how the different elements come together, how to implement them, and do’s and dont’s rules.
What is the result?
With this Interior Design & Architecture vision added to your Brand Manual there is a complete overview with clear guiding principles, making it simple for external partners or producers to apply your brand in any environment. There is now something tangible to refer back to, to guide and in turn give a visual cohesion and consistency to every aspect of your brand identity.
Some clients we did this with: