Your brand needs a name which fits its personality and purpose
The right name distinguishes you from your competitors, making sure your customers recognise and identify with your brand, products and services. It creates an emotional connection with your audience and helps build your brand into one that not only holds the attention of your customers, but inspires their loyalty, as well as, reflecting and enhancing your brand values.
How do we do this?
DAY analyses your brand personality, investigates keywords that describe your identity and looks into the name choices of your competition, its meaning and relation to the industry. We then use distinctive methods and tools, which take you step by step along the process to create a name (and tagline) that will claim your place in the market. Your brand new name will be complemented by an in depth explanation of character, associations, descriptors and sources.
At the end of this beginning phase in building your brand, you will have a name with a distinct personality and purpose, that has been well researched and investigated in both offline and online, local and international markets. DAY also offers registering and trademarking services if required.
Some clients we did this with: