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Flow real estate sirius brochure

From Blank Space to Building with Character


Client: Flow Real Estate

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Challenge

FLOW Real Estate is a leading commercial asset management company based in the Netherlands. One of the assets in their portfolio, The Hague based office building Sirius, was recently renovated to attract the corporate rental market. In order to support this, DAY was asked to develop a visual identity, interior and exterior branding, as well as, a range of communication tools.

Solution

DAY approached the challenge by developing a strong visual personality, inspired by the post-modern aspects of the building’s architecture. This personality can be clearly seen in signage and branding elements that have been used throughout the building. A specially commissioned illustration is a 6 meter wide, hand drawn plan of The Hague that functions as wallpaper in the entrance lobby. Besides interior graphics, DAY also worked on a series of communication tools such as a magazine style brochure and a digital leaflet. Both focus on presenting the building, but also clearly pay attention on the specifics of The Hague as the perfect location. This is done in a series of photographic spreads, using imagery that was shot especially for this project.

Result

DAY successfully completed the Sirius project and is in the early stages of developing similar projects for Flow in The Hague and Rotterdam. The building now has a more defined personality and clear signage, which is more appealing for the potential tenants.

 

Flow real estate sirius brochure

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