Translating Business and Culture to a Visual Identity

Client: Kulturexperten

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Kulturexperten is a German company specializing in cultural management. DAY was approached to develop a visual brand identity for Kulturexperten and their two sub-brands: Werkstatt and Acultos.  
DAY made sure that the brand identity translated business and culture in a flexible way, which also gave some platform for the sub-brands Werkstatt and Acultos.  
DAY developed a strong visual structure, which connected all sub-brands together, without losing their individual identities.

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