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A Stand That Captures the Imagination of Young Emirati


Client: Abu Dhabi Terminals

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Challenge

As part of their Emiratisation program, Abu Dhabi Terminals aimed to excite Emirati graduates to work for the container terminal. The Tawdheef exhibition in Abu Dhabi is THE place where Emirati students come to know about possible employers and where they can kickstart their careers, so presence here is a great opportunity to connect with Emirati graduates.

 

Solution

DAY translated ADT’s proposition in an exciting message to appeal to the students. DAY created an eye-catching exhibition stand to capture the imagination of young Emirati. A gamification of the processes at the container terminal was developed to let the target audience experience the port in an exciting manner.

 

Result

The stand was a state-of-the-art and effective tool to interest Emirati students to work for Abu Dhabi Terminals. Abu Dhabi Terminals received an immense amount of CV’s of students during the Tawdheef, part of whom have been selected and are currently working at the container terminal.

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