Innovative Business Model for Flagship Stores
Ziggo had previously only been selling their products through selected distributors, as apposed to owning their own retail space. As Ziggo started to grow, this needed to change. DAY was approached to develop the retail strategy, innovative business model, concept and design. Within the telecom industry, the majority of retailers offer services and products that are quite similar. Ziggo wanted to stand out from the other cable operators with new concepts and innovation.
DAY organised an Inspiration Tour, which helped Ziggo discover and explore new business opportunities and experience inspiring ideas up close. The telecom industry is gradually moving towards a content centered approach; the Ziggo Studio concept was developed with an idea to have Ziggo’s content, service and products all in one place. Activation processes included a number of events, sales promotions and the creation of content. DAY combined live recordings, meetings and workshops with sales and services, which eventually led to building a unique relationship with consumers, securing long-term brand loyalty. The interior design of the Studio represented Ziggo’s style with a very flexible and relaxed atmosphere about it.