Interior bar branding for Jupiler

Jupiler is the most famous and most popular beer in Belgium. It represents an outspoken image of masculinity, courage and adventure. The beer in Belgium is also best known for embodying competence and ruggedness, effort reward, team spirit and festivity. Jupiler is also popular in the Netherlands, however it’s not easy to compete with larger Dutch companies in the industry.


DAY has been approached to develop an interior bar branding at three major concert venues in the Netherlands: Melkweg in Amsterdam, Tivoli in Utrecht and Doornroosje in Nijmegen. The idea is to make Jupiler as recognizable and best represented in those venues as possible.

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