05/12/2014

Randstad brand experience in the Ziggo Dome

DAY is excited to have completed a 6-month project for Randstad in the Ziggo Dome. The main goal was to make the brand more visible in the arena. The project was focused on two target groups: potential employees and potential business partners. DAY took on the challenge by creating two meeting points that were not only visible but also functional. In the concert area branded couches and colorful signage was placed and for employees backstage, a counter and a fitting room were designed.

 

The interior design was created to make the employees feel special and give them a feeling of stardom. For business partners of Randstad, DAY developed a business bar, which is part of the Member’s Club. A big sign of the brand’s logo was placed in the bar area so that people could see it from all places in the arena.

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