Real estate marketing and branding for FLOW Real Estate

FLOW Real Estate is the leading real estate asset management company based in the Netherlands. DAY has been working on positioning and defining the look and the feel of one of their buildings called ‘Sirius’. The aim was to develop a powerful visual personality, which at the same time represented advantages of being in the building. We created a brand new identity, including typography and graphic elements as well logo design, signage and communication materials. To produce pictures for the brochure and the leaflet we worked together with two photographers in the Hague. One of them focused on depicting the mood of the city, mobility and working life, while the second one concentrated on interior and exterior design, paying extra attention to graphics.


DAY is in the middle of the project and in the early stages of proceeding work with the second building.



Work in progress.



Photo shoot in the Hague

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