04/03/2015

Inspirational Wednesday: hack, make, teach, steal

‘Every child is an artist. The problem is to remain an artist once we grow up’-Picasso once said. Last week Creative Social and the Art Directors Club Netherlands (ADCN) brought people together to challenge this claim during an event at the Westergasfabriek in Amsterdam.

 

DAY attended this lecture based on Creative Social’s second book called ‘Hacker, Maker, Teacher, Thief’. Local and international speakers gave very interesting and engaging speeches. ‘Be lazy’ was one of the advices given that evening, but why would one give such an unusual tip? These 4 archetypes were the key topic during the event:

 

Unlike someone who dives into the tunnel and is busy with cracking firewalls and inflicting nasty viruses, a ‘Hacker’ is a person who is defined as a problem solver. The tips to become more of a ‘hacker’ were pretty straightforward and simple:

a) Be lazy – just like Bill Gates said, ‘I’d choose a lazy person to do a hard job because they will find the easiest way

b) Look for problems and not solutions – eyes on the run instead of the prize!

c) Have no idea what you are doing – the healthy dosage of courage.

 

A ‘Maker’ is simply someone who produces and delivers the best outcome. A person who works with Creatives is becoming more of an Interactive Director because ‘Digital’ is becoming more and more inevitable.

 

Mentoring and guiding is obviously the task of a ‘Teacher’. But that alone does not do the job. The aim is to change the perspective of people, and if they manage to do that on purpose, the mission is accomplished.

 

Rebuilding ideas and getting inspiration from existing work fits the profile of a ‘Thief’. Customer data should be handled with care: ‘If personalization is the future of advertising, something is going wrong’ was another interesting insight of the evening. The concern for data privacy is predicted to increase. The term ‘Permission Marketing’, introduced by the marketing expert Seth Godin comes to mind.

 

So what is the conclusion of being a hacker and maker that teaches alongside thieves? As the world is moving faster than ever with a constant fierce competition, change is desired. This should be put in practice by working collaboratively with the like-minded people across industries and integrating more interactive ingredients. But do not forget to reflect on your experiences when co-creating! Adaption, trust and sharing control are the driving forces. Ultimately, you will learn, grow and develop. When implementing this, keep in mind that consumers value their data and be prepared to answer the question: ‘What do I get back for what I give you?’

 

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