In the beginning of this year, DAY worked with Unfair on the strategy and positioning of Unfair as a label for emerging and young artists. Unfair started as an art fair, but over the years many activities have been added. Therefore it was important to review the strategy.

“We used to be an art fair, but that was boring”

From 29 March – 02 April the Westergasfabriek will be immersed in art during Unfair18. Unfair18 is a new biennial group exhibition art fair and festival celebrating cutting edge contemporary art. The event is organised by Unfair Amsterdam, an innovative art platform for contemporary artists that collaborates, creates, curates and promotes the brightest contemporary artists of today and tomorrow.

DAY will be there to celebrate the grand opening this afternoon and experience an exhibition of more than 40 upcoming talents and a versatile program with lectures, radio broadcasts, performances and much more.

Grab your tickets at www.unfair18.nl and make sure to be the first to see the show!

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