DAY Bart Kleijzen’s lecture at VU University Amsterdam
.DAY’s strategy director Bart Kleijzen was invited at VU University Amsterdam to lecture on the topic of branding experiences. With Bart’s lecture the “masters in marketing” students completed their marketing and advertising course, part of their Marketing study. .DAY feels honoured to have been part of this programme by VU University.
Particularly interesting to the students was Bart’s elaboration on the roles within a design agency. What can you expect when you work at a design agency? Bart further held an indepth analysis of two cases; from the moment of the first briefing until the end result. Furthermore, Bart spoke about the trends we see as a design agency, for example.that physical will be the next big thing in marketing.
.DAY is always happy to provide support in teaching programmes. Partly because we love to inspire young talent. On the other hand we are always open for eager trainees who want to work at .DAY.