11/04/2019

KAYATEA, traditional ritual made modern

Modern brands are cultures; rich and nuanced with beliefs and values. They encourage their audiences to relate and engage. At .DAY creative business partners we translate brand values into packaging design that communicate the accurate mood.

 

Kayatea is a family run business based in Casablanca, Morocco. After more than two years of research and development Kayatea approached .DAY with a strong business idea for creating the first Moroccan Ice Tea. As well as packaging and brand identity, the four different flavours (Mint, Cherry, Lemon and Nectarine) needed a modern look and feel with individual stories based upon Moroccan culture.

 

Curious about the details of the project? Read more about the project at www.DAY.nl or contact us at sales@day.nl. We would love to hear from you!

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