DAY’s Djaliza Bode on the Power of Graphic Design in Spaces
My name is Djaliza Bode. I work as a graphic designer at DAY creative business partners.
When I was asked to compose a top five of things that inspire me, I started thinking about the relationship between graphic design and spatial branding. Originally, I was trained as a graphic designer but I’ve always been interested in stretching the boundaries of my creative discipline. I really believe that graphic design can have a great impact on the way people use and experience a space. The following examples inspired me to think about this topic in a different way. I hope they will inspire you as well!
– Salt boutique hotel, Mauritius
The Salt boutique hotel in Mauritius was designed by the London-based Walala studio. I think it’s a very smart move to make such a bold, visual gesture in this central lobby area. Would you be able to resist a holiday selfie when you arrive in a place like this? The interior helps to generate free publicity for the hotel. Very well done!
– Louis Vuitton building, Paris
Daniel Buren is a French artist who became famous in the 1960’s with his ultra-minimalistic painting style. Many of his paintings feature nothing but meticulously painted stripes in single width and colour. During his extensive career, Daniel Buren did many interventions in the public space. I particularly love this mural which he made for the Louis Vuitton building in Paris. The spatial branding is executed in such an iconic way that it obviates the need for any extra signing.
– Navy Yard mural, Philadelphia
Compared to the other references in this list, this intervention by Nate Harris is a rather modest one and that’s exactly why I like it so much! It does not always require a huge budget to make a positive difference. It hurts my designer-heart to see that so many building site banners are stil lacking communicative power. What if we could use them as a canvas to tell the story of your brand?
– White City gas station, London
This project is a great example of how graphic design can actually improve the dynamics and the appearance of a neighbourhood. Most un-used gas stations have a pretty grim appearance but that’s not the case for this station which was transformed into an art-piece by illustrator duo Craig and Karl. The gas-station even attracts tourist to the neighbourhood, which helps to boost the local economy of this neighbourhood.
– Duperré Playground, Paris
In a way quite similar to the White City gas station, graphic design is used by Ill-studio to make a bold statement on a public location. In this case it’s a neglected basketball court. What makes the project quite interesting is the fact that the work was commissioned by two iconic fashion brands: Nike and Pigalle. What a brilliant example of brands making the difference for society in a positive way!