‘Family Tree’ – An Interactive Retail Display Concept
Bugaboo asked DAY to create a compact stage for their extensive range of strollers and accessories. There was a need to include interactive retail displays for accessible information and to make the stages flexible enough to be able to grow into a complete shop-in-shop interior.
The concept is called ‘Family Tree’. It offers Bugaboo a distinctive and powerful tool, combining endless merchandising options with State-of-the-Art interactive content. The display is built from modular components and can be extended from one square meter to complete retail interiors.
The interactive retail display concept was presented to the global sales team and was met with great enthusiasm. The first batch – 400 units – has been rolled out around the world.