Complementing a Secret Herb Recipe with Secret Gardens
Gamila Secret is a cosmetics company based in the Middle East. All products are made from a secret herb recipe, which is part of the company’s appeal. Gamila Secret is expanding rapidly, distributing their products worldwide. DAY was approached to come up with a compelling retail concept.
“A secret garden… a sentence that opens a world of ideas.”
This slogan represented what the brand was all about. The idea was to have the touch of Gamila Secret in numerous places, and have beautiful gardens placed everywhere: on rooftops, parks and in urban places. The developed concept was flexible enough to vary in size from only a few square meters up to 10,000 square meters. The materialisation of the project supports the brand story, strongly relating to nature.
The further development of this project is still in progress.