Translating Business and Culture to a Visual Identity
Kulturexperten is a German company specializing in cultural management. DAY was approached to develop a visual brand identity for Kulturexperten and their two sub-brands: Werkstatt and Acultos.
DAY made sure that the brand identity translated business and culture in a flexible way, which also gave some platform for the sub-brands Werkstatt and Acultos.
DAY developed a strong visual structure, which connected all sub-brands together, without losing their individual identities.